Back The Guardian Why lilos are moving from the pool to our wardrobes
Search Sections 18 Jun
Close
Advertisement
Why lilos are moving from the pool to our wardrobes11 Jun 12:48pm

Why lilos are moving from the pool to our wardrobes

The Guardian
From pizza lilos to unicorn rubber rings, novelty inflatables are a festival fixture. But now we’re entering the age of balloon couture It seems to me that 2019’s inflatable culture is a classic millennial story: twenty- and thirtysomethings harking back to their youths, a time when Miss Selfridge was filled with inflatable backpacks and every student house had a blow-up armchair in baby blue or pink. Back in the olden days, the only things available to inflate were lilos, or the odd airbed. Now, shops are full of inflatable things – unicorns and sharks and llamas – all waiting to bob around a pool somewhere. On Instagram, young celebrities always seem to be lounging in blue water in blow-up flamingos or avocados or pizza slices. We are living in an age of literal hot air. Inevitably, inflatables have made it to the catwalk. Like any great fashion trend, it has subtler iterations (indeed, this is how you know it’s a trend, rather than a subversive statement or a nervous breakdown). At the University of Westminster’s MA Menswear show this week, one student,
Read full story
 Like Comment
Advertisement
Marketing

Comments

No comments yet...
On the top

Date settings

Today is Tuesday, June 18, 2019

+ 1 -
+ 1 -
+ 2016 -

Close

By using our website, you agree to the use of cookies as described in our cookie policy.

Accept

The Guardian

Close