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The Guardian view on Black Friday: a triumph of imagination | Editorial20 Nov 2:18pm

The Guardian view on Black Friday: a triumph of imagination | Editorial

The Guardian
Recreational shopping is not about collecting objects so much as experiencesOn Thursday, nothing out of the ordinary will happen in Britain. Millions of people will get up and go to work as normal; families will remain widely dispersed; shops will be open as usual; and at the end of the day the nation will gather for its traditional meals of takeaway and microwaved convenience foods eaten in front of a screen. In the US, by contrast, it will be the feast of Thanksgiving, when the whole country shuts down and families gather from across vast distances for a ritual meal celebrating America’s founding myth. An anthropologist might well suppose that this was the most important festival of the year, far more so than Christmas. No one would dare declare
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