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Tactical voting could swing this election – but we need to get it right | Zoe Williams8 Nov 3:00am

Tactical voting could swing this election – but we need to get it right | Zoe Williams

The Guardian
For people in marginal seats, there’s more data available than ever. But there’s little consensus on how to interpret it It is rare, in a first-past-the-post electoral system, to live in a constituency where you can vote exactly as you choose and know you’ve made an impact. In a safe seat – which is most of them – you’re either piling up votes needlessly for your candidate or barely making a dent in the majority of your opponent.
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