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Already loving VAR? Wait until the Premier League finds a sponsor for it | Marina Hyde21 Aug 7:52am

Already loving VAR? Wait until the Premier League finds a sponsor for it | Marina Hyde

The Guardian
Despite the Premier League’s problems finding a new chief executive, rest assured the lucrative sponsorship of the new on-screen pregnant pause will be a far easier position to fill How can it be that the Best/Most Exciting/Richest League in the World TM has still to avail itself of a chief executive, a full 14 months after Richard Scudamore announced he was standing down? Perhaps the Premier League’s tireless quest for superlative accolades means it is trying to outstrip Belgium, which famously went for 589 days without a government. It is now certainly the most Chief Executiveless League in the World, and we can only salute Chelsea chairman Bruce Buck – who is handling the process of filling the role – for his courage, his strength, and his indefatigability. Having said that, the Premier League does have an acting chief executive in the form of Richard Masters, a man who has now been acting for so long that he is expected to receive a Bafta fellowship next year. The Premier League tell me that the search for Scudamore’s replacement is “an ongoing process, with no set time frame,” giving it the flavour of my intention to learn Mandarin, or sort out the top kitchen cupboards.
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